Overview of Top Product Illustration Styles

An emotional connection with the audience is no less important than the product itself. Professional web design agencies establish this contact with customers creating cute bright illustrations that will make the company recognizable and distinguish it from competitors. But how to come up with your unique style? Hopefully, this review of 9 notable examples will inspire you to create your product illustrations.

Top business illustrations to make customers fall in love

UX.UI designers are professionals with exceptional drawing skills to create illustrations viewers are not going to forget. It would help if you practiced sketching to help improve your skills as an illustrator.

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Headspace was launched in 2010 in London by Andy Puddicombe, a teacher of meditation, and Richard Pierson. It’s an English-American online meditation platform. Puddicombe wanted to create a place for others to feel tranquil and comfortable through his brand. He added many unique exercises to the program, but he came up with excellent illustrations together with a team of designers.

Memorable yet straightforward characters help users learn the basics of meditation. Although the characters themselves are not worked out to the smallest detail, each of them is unique. With its design, Headspace seeks to show users that any person is special and can achieve harmony with himself.

  1. Green Mountain Energy

Founded in 1997, Green Mountain Energy continues to change the world today and strives to make as many people possible to transit to a greener lifestyle. The brand’s goal is to protect the environment by changing the way it produces energy.

The mission of this company can be understood by looking at the illustrations on the website. There is nothing extra in them. They are created in the signature colors of Green Mountain Energy – green and blue – and convey its concept, the desire for a clear sky and a bright future.

  1. Animalz

Animalz is a full-cycle content marketing agency where you can order:

  • Product marketing;
  • Promotion;
  • Consulting services.

The brand’s mission is fully conveyed by a minimalistic but at the same time fun design. Anmalz shows that marketing is simple by their illustrations, and the brand characters here are drawn animals.

  1. MailChimp

MailChimp is a popular mailing list service. It has earned popularity in the world for its reliability and user-friendly interface. Because the system integrates with other programs, it is convenient for it to use on any device.

The style developed for MailChimp made the service not only convenient but also recognizable. The brand character here is a cute hand-drawn chimpanzee. Previously, the hero was voluminous, but in 2018 the company redesigned and switched to flat illustrations. The bright yellow color used both in the images, and the site’s design makes a unique style.

  1. Kayako

Kayako is a company whose essential task is to establish customer service in companies. The developers of this brand have created a platform thanks to which customers can always stay in touch with the performers.

The goal of Kayako is to make sure interaction would be convenient and straightforward. This is precisely how their illustrations are created over the entire site. The illustrations were drawn using pastels that almost seem to be hand-drawn. The company wants to represent closeness to their customers and ensure their service is always available to them.

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  1. Wealthfront

Founded by Andy Rahleff and Dan Carroll in 2008, This company is an automated investment service based in Palo Alto, California. After 12 years, Wealthfront became one of the top 10 best-automated advisers, according to experts of the economic website Business Insider.

Unlike previous examples, Wealthfront uses more detailed images. The brand illustrates that you can invest everywhere: while walking around the city or on a picnic.

  1. Robinhood

An example of large financial companies that can use vivid and catchy illustrations is the Robinhood brand. The company’s goal is to prove to customers that investing is easy. To create a unique style, the brand uses bright colors – green and blue. The application has a similar design to Robinhood.

  1. Trussle

Bright, but at the same time minimalistic design – this can be said about Trussle, a broker who makes a mortgage profitable for everyone. Images on the site are made in vector graphics.

  1. Zillow

Zillow was founded in 2006. During this time, she has become the leading real estate and rental company in the United States. Zillow uses simple illustrations in the brand’s brand color – blue to show that buying a home is available to everyone.

Summing up

These examples prove that the illustrations perfectly complement the brand, regardless of the industry. When creating an image, the main thing to remember is remembering its mission to make it memorable and valuable for users.


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