There are a lot of ways to market your brand. There are old-school methods, such as newspaper and broadcast ads and personal sales calls. The digital age has now moved email, pay-per-click, and content marketing into the mainstream. Sometimes, you may just want to bump up your strategy to grab attention. When you do, consider …
A paid media campaign is a key component of successful digital marketing. It’s a way to reach your core audiences via other sites or third party platforms. It should help expand your reach, create buzz, and drive leads for your business. Putting money toward a paid media campaign without seeing a return on investment is …
With the rise of social media, it is no longer enough to just have a website and invest in unfocused pop-up advertisements. Everyone is striving for attention in a highly competitive market like never before. A company needs to have an online presence on every relevant social media platform to get its message out there. …
Congratulations! You launched your own business or maybe you’ve patented the next cool, kitchen gadget. Step One on your path to success is done. Now, here comes the hard part. It’s time to get the word out and drum up some serious buzz. Your first thought might be relying on word-of-mouth to spread the news. …
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