If you have been paying attention to the latest SEO trends, you would have definitely noticed that Google’s AI-driven algorithm has an extremely strong influence over your ranking in search engine results. A part of that however depends on the number of clicks you get.
The number of clicks on your website coupled with the time that someone spends on it are the critical things that the algorithm focuses on. In fact, the more clicks you can generate for your website the more likely it is for Google to give you a rank boost.
Now that we have made it clear how important the number of clicks on your website can be, here are a few tips and tricks that may come in handy in order to improve the way your website pages are presented in Google search results to ensure your website gets more clicks.
- Add a Personal Touch
Content plays a defining role in terms of sourcing traffic to your website. Over the years, severe competition has led to blogs improving the overall quality of their content. If your content is superior enough with respect to your competitors, then you are already in the winning game.
But grabbing a search engine’s attention can actually be as easy as adding words like ‘our feedback’ or ‘our team’ and ‘our experience’. The more you can share personal experiences, opinions or reflections the more noticeable it makes your content.
- Stand Out with Featured Snippets
When it comes to getting ranking preferences with Google, featured snippets serve as an opportunity to showcase your thought leadership. You need to be thorough in your keyword research and identify the desired snippet that can assure you the featured snippet with Google to take you to the top of the page.
- Be Different
Snippets may have been one, but there are many more ways to stand out. It can even be as easy as adding brackets, symbols or numbers in the title too. This will steer attention to your snippet and in turn, increase the number of clicks your website usually gets.
Before an article gets published on your website, run a Google search for the keywords that you are planning to target and come up with a headline that is different from the results that come up.
It should be obvious that your website won’t get many clicks if it appears on the fifth or sixth page of Google search results. In order to get more clicks, you need to have impressions in the first place. Few impressions would result in even fewer clicks.
This is exactly where backlinks are useful, although they do not play any direct role in affecting the number of clicks on your website. Securing high-quality domains to your website would result in Google giving your site a boost, and in turn ensure improvement in the number of clicks you can get.
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- Increase Dwell Time
In the end, what matters is the quality of content on your website. The amount of time people spend on your website also goes some way in determining the number of clicks you can get in the future. Therefore, you would need to make sure that your content is good enough to make visitors stay on your website for as long as possible.
Some practical ways to do this include making your content detailed, experimenting with fonts and using simple language.
To Sum Up
Employing these tricks to optimizing the number of clicks you can get can actually get you those desired results, but not unless your content is of top-notch quality.
Before anything else, make sure that your content is worth reading and educational enough to keep your visitors engaged longer. The main motive is for people to click through to your site and engage with your content, and the better your content is, the better you can acquire backlinks and in turn gain more clicks on your site.