We are living in a digital era. Digital marketers must be active on several platforms simultaneously. This is to level them up in the game of marketing. It is impossible to succeed without implementing a proper digital marketing strategy that implements visitor tracking. In this extensive competition, you as a business owner must sustain yourself in the market. You need to make sure that your business witnesses a steady flow of sales. But how will you ensure this? This is when you need to use a digital marketing tool. This tool will help you strategize, which will turn out to be beneficial for your business.
Many business owners, especially the ones owning a start-up, are not very efficient in selecting the required digital marketing tool. Hence, in this article, you will find the top 5 digital marketing tools of 2022.
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WatchThemLive
WatchThemLive is an all-in-one conversion rate optimization tool that offers website visitor tracking, click tracking, session recording, heatmaps, and lots of other core features for marketers and business owners to understand their visitors’ behavior and take the right actions needed to convert them better.
Whatever is it that you’re dealing with on your website, WTL can help you find the right solution by offering you a complete set of features needed for website optimization.
Google Analytics
This is one of the best digital marketing tools in this world of digital marketing. If you can utilize the total potential of Google Analytics, then it can help your business prosper immensely. This tool offers you valuable insights regarding the engagement of uses in your website.
Buffer
This has been one of the most popular digital management tools for years now. Apart from being an eminent social media management tool, it is also one of the best landing page optimization tools. Buffer provides its users with early planning analysis as well as post-scheduling in social media. Another feature of this tool is that it is capable of managing multiple accounts of social media from one single site. The unique feature that Buffer offers is that it allows your other team members to manage the social network. It also provides them with upgraded access levels.
HubSpot
If you are looking for a tool that facilitates you in maintaining healthy customer-centered relationships, then HubSpot is what you need. Since you are the owner of a start-up business, you need to perceive the significance of managing customer relationships. HubSpot’s expertise in customer behavior analytics enables you as a user to attain your marketing goals with efficiency. This tool provides optimum results regarding nurturing leads. Thus, if you are looking for a tool to provide you with great customer support, opt for HubSpot.
SEMRush
This tool mainly focuses on improving the SEO strategy of your website. It offers you extensive research of keywords, SEO tracking, and finding potential opportunities for the backlink.
SEMRush facilitates you with content marketing, better advertising, as well as competitive analysis. This tool also enables you to audit your SEO campaign. Since SEMRush is available in both paid and unpaid (free) versions, it is fit for all types of users.
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SentiOne
This is an AI-based session replay software that helps you to track the online conversations which take place in the digital industry. In simple words, SentiOne is a social tool for automation listening. You must keep track of every detail of what is happening in the digital market. By employing this tool, you, as a start-up owner, can offer a lot of services to your customers. These services include customer service, which is automated online. These facilities will enable your business to prosper.
Bottom Line
In this digital era, all the brands are facing cut-throat competition. Hence, as the owner of a start-up, you must start with an efficient digital marketing strategy from the very beginning. Every business needs to employ different digital marketing tools as per their unique requirements. Let’s hope that you can choose the digital marketing tool that suits your business requirements perfectly!