A Basic Guide to Planning a Corporate Event
If you’ve ever been to a boring company event, you know how annoying the wasted time can be. In an age when professionals are already feeling the strain of endless meetings, hosting a corporate event that brings little value can be embarrassing for your brand.
Fortunately, it’s not difficult to plan a corporate event that inspires and motivates—as long as you put in the time and effort in advance. Whether you want to launch a new product, communicate your brand strategy, or bring your team together, planning a corporate event requires excellent organization. Here’s a basic guide to lead you through the key steps of the planning process.
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Consider the Big-Picture Info of Your Event
Before you start digging into the details, consider what you want to accomplish with your event. The best corporate events will factor the overall purpose, objectives, and messaging into every aspect of the plan.
If necessary, sit down with stakeholders to understand what your organization wants to get out of this event. In some cases, you may even want to consider the expected ROI of the event, including any metrics you’ll need to track on the day of the event and the weeks afterward.
In addition, don’t forget to define two critical elements of your corporate event: the budget you’ll need to stick to and the event attendees.
Get Some Assistance
If you want to plan a corporate event in addition to the responsibilities already on your plate, you’ll need some help. Consider forming a team to assist you with the details, and be sure to outline the roles and responsibilities of each member. You’ll also want to identify any stakeholders who want to have input, and decide who will be liaising with them.
Beyond your immediate team, you may want to reach out for professional help as well. A professional event planner, for example, can help take many of the logistical details off of your plate while offering their expertise. Don’t forget about additional event specialists like audiovisual technicians, speakers, and photographers as well.
Depending on the size of your event, you should also consider corporate event security. An expert can provide security tips based on your schedule, venue, and plans, so reach out for reputable help from professionals like those at https://smartsecuritypros.com/.
Take Care of Logistics in Advance
When you’re ready, begin to outline a schedule to determine where and when each part of your event will unfold. Once you have the basics down, it’s time to consider the logistics. Start looking for an appropriate venue for the type of event you’re hosting, and consider your needs in terms of catering and equipment rentals as well.
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Promote Your Event
If you’ve put a great deal of effort into planning, make sure attendees actually show up to your event! There are countless promotional tactics available, from notifying your email subscribers to placing online ads to creating social media posts. If needed, don’t hesitate to partner with a professional marketing agency: the cost is often well worth the ROI.
Start Planning a Corporate Event Today
Though planning a corporate event can seem overwhelming at first, breaking the process down into manageable chunks can help you get started. Don’t forget that the more time you give yourself to plan, the more time you have to brainstorm creative and inspiring ideas for your event!
Looking for more helpful guides for business and beyond? Check out our other blog posts for more tips.